Teachertainment — Weekly Performance Deck

Slide 01

Google Ads Performance

Google Ads

Total Spend

$735.28

Clicks

358

Impressions

8,459

All Conversions

12

CTR

4.23%

Avg CPA

$61.27

Campaign	Spend	Clicks	Impr	CTR	Conv	CPA
PMAX — Parents	$187.66	98	3,214	3.05%	4	$46.92
Search — Parents	$196.53	94	1,876	5.01%	3	$65.51
PMAX — High School	$113.98	62	1,543	4.02%	2	$57.00
Search — High School	$99.97	48	892	5.38%	2	$50.00
PMAX — General	$70.47	31	654	4.74%	1	$70.47
Search — General	$47.89	18	198	9.09%	0	—
Discovery	$18.78	7	82	8.54%	0	—
TOTAL	$735.28	358	8,459	4.23%	12	$61.27

    Key Takeaways — Google Ads
    Parents campaigns (Search + PMAX) drove 7 of 12 conversions — strongest audience segment
PMAX Parents delivered the lowest CPA at $46.92, outperforming all other campaigns
Search campaigns show strong CTR (5%+), indicating good keyword relevance
General and Discovery campaigns spent $137.14 with only 1 conversion — monitoring for optimization

  

Slide 02

Meta Ads Performance

Meta Ads

Total Spend

$428.17

Leads Generated

25

Cost per Lead

$17.13

Reach

18,742

Impressions

24,581

Link Clicks

312

Campaign	Objective	Spend	Reach	Leads	CPL
Parents — Leads	Lead Generation	$178.25	6,817	25	$7.13
Instagram — Awareness	Awareness	$142.38	7,245	—	—
High School — Leads	Lead Generation	$72.84	2,890	—	—
General — Awareness	Awareness	$34.70	1,790	—	—
TOTAL		$428.17	18,742	25	$17.13

    Key Takeaways — Meta Ads
    Parents Leads campaign is the top performer: 25 leads at just $7.13 CPL
Instagram Awareness campaign reached 7,245 people, building strong top-of-funnel presence
Meta is outperforming Google on cost-per-lead: $17.13 blended vs. $61.27 Google CPA
Recommendation: Allocate more budget toward Parents Leads given its efficient CPL

  

Slide 03

Combined Ad Summary

Total Spend (All Platforms)

$1,163.45

Total Conversions

37

12 Google + 25 Meta leads

Blended CPA

$31.44

Total Impressions

33,040

8,459 Google + 24,581 Meta

Google Ads

$735

63% of total spend

12 conv

$61.27 CPA

Meta Ads

$428

37% of total spend

25 leads

$17.13 CPL

    Platform Comparison Insight
    Meta is driving nearly 2x the leads at roughly half the cost per conversion vs. Google
Google's strength is high-intent search traffic — conversions here tend to be higher quality (people actively searching for tutoring)
The Parents audience segment is the strongest performer across both platforms

  

Slide 04

Lead Pipeline

GoHighLevel CRM

12

New Lead

8

Contacted

5

Booked

3

Showed

2

Enrolled

Total Contacts

30

In CRM pipeline

Booked Sessions

5

Free trial bookings

Enrolled

2

Paying students

Lead-to-Book Rate

16.7%

5 booked / 30 leads

    Pipeline Notes
    12 new leads entered the pipeline this week from ad campaigns and email outreach
5 leads successfully booked free trial sessions
2 students enrolled as paying customers this week
Focus area: Improving contacted-to-booked conversion rate with follow-up sequences

  

Slide 05

Email Campaigns

Email Marketing

Three email campaigns were sent this week. Below are the results, design previews, and top click performance for each.

Follow-Up Email to Conference Leads

—

Sent

—

Opened

—

Clicked

Email Design

Performance Results

Top Clicks

Spring Break Email Campaign

—

Sent

—

Opened

—

Clicked

Email Design

Performance Results

Top Clicks

Store Pricing Email Campaign

—

Sent

—

Opened

—

Clicked

Email Design

Performance Results

Top Clicks

Slide 06

New Meta Ad Creatives

New Creative Assets

Fresh spring-themed and Earth Day ad creatives designed this week for upcoming Meta campaigns. These are ready to deploy across Facebook and Instagram.

Spring-Themed Creatives

Spring Into Learning — Parent/Child Scene

Spring Theme

Spring Into Learning — Subject Flowers Variant

Spring Theme

Bloom Into Better Learning — Classroom Scene

Spring Theme

Earth Day Creatives

Earth Day Ad Creative — Design 1

Earth Day

Earth Day Ad Creative — Design 2

Earth Day

Earth Day Ad Creative — Design 3

Earth Day

Additional Creatives

Spring Campaign — Variant A

Spring Theme

Spring Campaign — Variant B

Spring Theme

Spring Campaign — Variant C

Earth Day

Spring Campaign — Variant D

Earth Day

Slide 07

Next Steps & Recommendations

Recommended Actions for Next Week

1

Launch Spring-Themed Meta Ads — Deploy the new spring creatives (Spring Into Learning + Bloom Into Better Learning) into the Parents Leads campaign which currently has the best CPL at $7.13

2

Schedule Earth Day Campaign — Prepare Earth Day creatives for launch on April 22nd. Set up targeting and copy ahead of time for a smooth rollout

3

Optimize Google Ads Budget Allocation — Consider shifting budget from General/Discovery ($137 spend, 1 conversion) toward the Parents campaigns which are converting at nearly half the CPA

4

Improve Lead Follow-Up Speed — 12 new leads are sitting in the "New Lead" stage. Tighten the automated follow-up sequence to move leads to "Contacted" within 24 hours

5

Email Campaign Follow-Up — Send a second follow-up to conference leads who opened but did not click. Create a new nurture sequence for spring break email responders

6

A/B Test Ad Copy — Test "Book a Free Session" vs. "Start Your Free Trial" CTA messaging across Meta creatives to optimize click-through rates

Teachertainment
Week in Review

Google Ads Performance

Key Takeaways — Google Ads

Meta Ads Performance

Key Takeaways — Meta Ads

Combined Ad Summary

Platform Comparison Insight

Lead Pipeline

Pipeline Notes

Email Campaigns

New Meta Ad Creatives

Spring-Themed Creatives

Earth Day Creatives

Additional Creatives

Next Steps & Recommendations

Recommended Actions for Next Week

Questions?

TeachertainmentWeek in Review

Google Ads Performance

Key Takeaways — Google Ads

Meta Ads Performance

Key Takeaways — Meta Ads

Combined Ad Summary

Platform Comparison Insight

Lead Pipeline

Pipeline Notes

Email Campaigns

New Meta Ad Creatives

Spring-Themed Creatives

Earth Day Creatives

Additional Creatives

Next Steps & Recommendations

Recommended Actions for Next Week

Questions?

Teachertainment
Week in Review